Deborah IMC 642 Web Metrics & SEO

This post will be a direct continuation of the previous post that focused on the web metrics category of visitor characterization. First, to give a recap on web metrics, these are the analytical tools that we use in order to monitor the performance of a business via its online presence. Within web metrics, there are several categories including foundational, visit characterization, visitor characterization, engagement, and conversion. Now with a better understanding of the visitor characterization category, we can move along to the next web metrics category of engagement.  Engagement Engagement is one of the most crucial categories of web metrics in my opinion because it is how your visitors are interacting with your site. It is one thing if your visitors are simply viewing your site’s landing page, but it is another if they are actually engaged and browsing through each page of the site. As a company, you would want the latter because it means your business is appealing and worth ...

It is one thing to observe web analytics but to understand them is another. One of the first components of web analytics that is important to understand is web metrics. Within these metrics, there are different categories including foundational, visit characterization, visitor characterization, engagement, and conversion. The two metrics categories that I’ve decided to further interpret are visitor characterization and engagement. This first post will focus on visitor characterization metrics and the following will focus on engagement metrics.  Visitor Characterization First to understand visitor characterization metrics, one must understand the category title itself. Visitor characterization is essentially the descriptive characteristics of those who visit the site. Underneath the visitor characterization category, there are the four subcategories new visitor, returning visitor, repeat visitor, and visit referrer. These subcategories are for the most part self-explanatory though i...