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Assignment #5: The Background of Backlinks

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  Introduction In Web Metrics, there are many categories, components, and sections that make up its entirety. In order to fully understand Web Metrics, one must understand each category and its components and sections. Search Engine Optimization (SEO) is one of the most important categories of Web Metrics, and within SEO there are many components. First, to understand SEO, it is essentially “the art of persuading search engines to recommend your content to their users as the best solution to their problem” (SEMrush, 2020). In short, it is the process of “improving your site’s organic traffic and ranking on search engines such as Google and Bing” (SEMrush). Additionally, within SEO, there are three crucial categories, Off-Page, On-Page, and Technical. Each of these is very different but complements each other to improve a site’s organic traffic and optimize rankings on search engines. As shown in the image below, Technical SEO focuses on the “under-the-hood” aspects of a site such as cr
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Assignment #3: SEMrush First Impressions

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Introduction Prior to this class, I had never heard of SEMRush, now I am very intrigued as I am learning more and more while navigating the tool. SEMRush is essentially a tool that helps a business to analyze the data within their website. Additionally, it aids in the monitoring of the site's marketing activity and therefore gives the business insight into the marketing strategies they should utilize or improve. SEMrush does a great job of sectioning off the data analytics in which they are providing for a given project. For instance, as shown in the image below, I have already started a project for the site My Happy Snails and within this project, there are sections such as Position Tracking, Link Building Tool, Content Analyzer, Site Audit, Domain Analytics, Traffic Analytics, and many more. SEMrush allows you to set up each section as you please which I find to be very neat because otherwise, it might be too overwhelming to have all the data presented to you at once.  Figure 1:
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Assignment #4: Keep Your Snails Happy

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Introduction For this week’s assignment, I was excited that we were going to focus on online retailers, as I am someone who greatly enjoys shopping online. I decided to go with a retailer that probably no one in the class has heard of before. Their name is My Happy Snails, and they are an online-only retailer that sells products such as pet snails, snail food, and terrariums. I have actually purchased from this retailer, myself. I currently own 40+ snails that I keep in a terrarium where I essentially raise the snail from a tiny egg to a full-grown snail. Caring for snails is fairly easy though there are a few special products that I need just for snails such as calcium powder and organic food supplements; which I purchase from retailers such as My Happy Snails.  My Happy Snails Upon first glance at My Happy Snails’ landing page, it is very much straightforward and easy to navigate. I do, however, notice very minor flaws in their web page development. Though it is not necessarily somet
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Assignment #2: Social Media Participation

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Introduction Social media participation can be interpreted in many different ways. Nonetheless, in all aspects, it is very crucial for any business to succeed. First, and foremost, social media participation is exactly what it is, getting users to be active participants on social media. Though it may sound simple, it is actually quite complicated. There are several components a company should consider when aiming to increase its social media participation. These components include but are not limited to, developing a structure for social media, allocating marketing resources, the general content in which the business decides to share, and the conversation the business is trying to stir up among the users.  Social Media Channels First, to decide if the business should adopt one platform as its main social media channel versus utilizing several channels. From my perspective, it is best to utilize several social media channels to ensure that the social media reach is being as spread out a
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Assignment #1 Post #2: Web Metrics: Engagement

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This post will be a direct continuation of the previous post that focused on the web metrics category of visitor characterization. First, to give a recap on web metrics, these are the analytical tools that we use in order to monitor the performance of a business via its online presence. Within web metrics, there are several categories including foundational, visit characterization, visitor characterization, engagement, and conversion. Now with a better understanding of the visitor characterization category, we can move along to the next web metrics category of engagement.  Engagement Engagement is one of the most crucial categories of web metrics in my opinion because it is how your visitors are interacting with your site. It is one thing if your visitors are simply viewing your site’s landing page, but it is another if they are actually engaged and browsing through each page of the site. As a company, you would want the latter because it means your business is appealing and worth inve
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Assignment #1 Post #1: Web Metrics: Visitor Characterization

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It is one thing to observe web analytics but to understand them is another. One of the first components of web analytics that is important to understand is web metrics. Within these metrics, there are different categories including foundational, visit characterization, visitor characterization, engagement, and conversion. The two metrics categories that I’ve decided to further interpret are visitor characterization and engagement. This first post will focus on visitor characterization metrics and the following will focus on engagement metrics.  Visitor Characterization First to understand visitor characterization metrics, one must understand the category title itself. Visitor characterization is essentially the descriptive characteristics of those who visit the site. Underneath the visitor characterization category, there are the four subcategories new visitor, returning visitor, repeat visitor, and visit referrer. These subcategories are for the most part self-explanatory though it is
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